Automations for real estate
Lead follow-up sequence for real estate
Here is what the lead follow-up flow does for real estate agencies. Polite, spaced follow-ups for leads who went quiet, stopping as soon as they reply. It's built for one familiar headache: leads from Zillow, Rightmove and the website live in different places.
What this fixes for real estate agencies
- Leads from Zillow, Rightmove and the website live in different places.
- Portal enquiries sit for hours before anyone replies.
What it looks like in practice
Imagine a three-agent residential brokerage. A buyer asked for information two weeks ago and went quiet. They get a short follow-up after three days and another a week later with something useful. On the second message they reply, the sequence stops and you're notified.
How it works for real estate
Here is how the lead follow-up flow runs day to day for real estate agencies.
- A lead in kvCORE has had no reply.
- A short follow-up goes out after a few days.
- Further messages are spaced out and vary in content.
- Any reply stops the sequence and alerts you.
- Cold leads are tagged for later.
Tools it connects to
For real estate agencies, I usually connect it to Follow Up Boss, kvCORE, Google Sheets and Gmail. It runs on n8n, HubSpot and Twilio behind the scenes.
Questions from real estate agencies
Does the lead follow-up flow work with Follow Up Boss?
It depends on your Follow Up Boss plan. Some tools open their data through an API and some keep it locked, so before we start I check what yours allows. If a direct connection isn't possible, I'll say so and suggest a workaround before you pay anything.
What happens if something breaks?
The lead follow-up flow sends you an alert when a step fails, so it never fails quietly in the middle of a busy week. You can fix small things with the notes I leave, or add the care plan at $49 a month and I'll handle it.
What will my buyers and tenants see?
They'll see a few useful, well-spaced messages rather than silence. I write the wording with you so it sounds like your real estate business, and you approve it before launch.
Want this for your real estate business?
Tell me how your real estate business handles this today. I'll reply with what I'd build, what it costs and how long it takes.
Get this built