n8n vs Zapier: which is better for a small business?

Both tools connect your apps and run tasks automatically. They differ in cost, control and how much setup they need.

Cost

Zapier charges per task, so costs grow as you automate more. n8n can run on your own account or server, where cost depends on hosting rather than the number of runs, which usually makes it cheaper at volume.

Ease of use

Zapier is simpler to start with and has a very large app library. n8n has a steeper start, but handles complex logic, branching and custom code more naturally.

Control and ownership

With n8n you can host it yourself and keep your data on your own systems. With Zapier your workflows live on their platform.

When to choose Zapier

You want to set up a few simple automations yourself and do not mind paying per task.

When to choose n8n

You run many automations, need complex logic, or want lower and more predictable costs and full ownership.