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Software for car dealers

Custom CRM for car dealers

Here is what the custom CRM does for car dealerships. A pipeline for your leads and deals, with follow-up reminders and only the fields you use. It's built for one familiar headache: leads from AutoTrader and Cars.com wait too long for a reply.

Where car dealerships lose time today

Leads from AutoTrader and Cars.com wait too long for a reply. It sounds small, but for car dealerships it repeats every week. The custom CRM takes it over.

What it looks like in practice

Take an independent used-car dealer with around 60 cars on the lot as an example. Every new lead appears in your own pipeline with its source. Each morning you see who needs a follow-up today. Moving a deal to the next stage sets the next reminder.

How it works for car dealers

For an independent used-car dealer with around 60 cars on the lot, the flow is short and predictable.

  1. We map your stages and the details you track.
  2. I build a simple pipeline with search and notes.
  3. Lead sources feed in automatically.
  4. Follow-up reminders are built in.
  5. You get it deployed and own the data.

Tools it connects to

You keep working in AutoTrader, Cars.com and Google Sheets. The custom CRM sits alongside, built with Next.js, Supabase and n8n.

  • AutoTrader
  • Cars.com
  • Google Sheets

Questions from car dealerships

Does the custom CRM work with AutoTrader?

It depends on your AutoTrader plan. Some tools open their data through an API and some keep it locked, so before we start I check what yours allows. If a direct connection isn't possible, I'll say so and suggest a workaround before you pay anything.

Can I change how it works later?

Yes. The custom CRM keeps its messages, timings and rules in settings or a simple sheet you can edit. For bigger changes, such as a new step for your buyers, message me and I'll quote it first.

What does the custom CRM cost to run each month?

Setup for the custom CRM starts at $1,200 while the launch offer is on, for car dealerships and everyone else. Tools like OpenAI, Twilio and n8n hosting usually cost $5 to $30 a month, billed to you directly. I'll tell you the exact number before we start.

Want this for your car dealership business?

Tell me how your car dealership business handles this today. I'll reply with what I'd build, what it costs and how long it takes.

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